Web and Digital Content Specialist (MCG/IE 4)

Summary

Under the general direction of the Public Relations and Communications Manager, the Web and Digital Content Specialist will have delegated responsibility for: • Developing and executing social media strategies and tactics in alignment with the Ministry’s mandate; • Creating and publishing engaging content for the Ministry’s website, as well as social media platforms to include Facebook, X (formerly known as Twitter), Instagram, YouTube and TikTok; • Utilising analytics/metrics to grow audience engagement and assess website traffic; • Improving brand recognition while raising awareness about the initiatives and activities undertaken by the Ministry. 💰Salary: $4,266,270 - $5,737,658 JMD per annum.

Responsibilities

• Technical/Professional:

  • • Develops, implements and manages the Ministry’s social media strategies;
  • • Plans, creates, publishes and shares new content (including original text, static and motion graphics) on a daily basis, that builds meaningful audience connections, increases awareness and encourages public engagement;
  • • Remains current with digital media laws, the latest social media trends, best practices and technologies;
  • • Collaborates with web design, web development and customer service relations.

• Media Relations:

  • • Drafts press releases and messages to be posted on social media and responds to media enquiries and information requests.

• Public Education:

  • • Monitors media reports and local and overseas developments to determine follow-up action and interventions necessary on social media;
  • • Provides technical support/coverage for sessions, workshops and seminars, with Diaspora groups, Public

Required Skills

• Core:

  • • Good working knowledge of Jamaica’s political, social, economic and business environment;
  • • Excellent time management and organizational skills;
  • • Excellent oral and written communication skills;
  • • Ability to exercise sound judgement in complex or difficult situations.

• Technical:

  • • Sound knowledge of government communication policies and protocols;
  • • Excellent research and analytical skills;
  • • Sound knowledge of online marketing channels, research methods and data analysis;
  • • Proficiency in the use of Adobe Creative Suite, Microsoft Office Suite (Word, Excel, Outlook, PowerPoint, and Publisher) and other editing software for static and motion graphics for social media.

Qualifications

• • Bachelor’s Degree in Public Relations/Communication/Mass Communication;
• • Training in Supervisory Management;
• • Two (2) years professional experience in Journalism, Communications or Public Relations/Public Education. Experience in the field of electronic media or public relations would be a distinct advantage.

Additional Information and Instructions

• Special Condition Associated with the Job:

  • • May be required to work on weekends and public holidays occasionally.

Applications accompanied by résumés should be submitted no later than Tuesday, 18th March, 2025 to: Senior Director, Human Resource Management and Development Ministry of Foreign Affairs and Foreign Trade 2 Port Royal Street Kingston 📧 Email: recruitment@mfaft.gov.jm ℹ️ Subject: Web and Digital Content Specialist (MCG/IE 4) ⚠️ Note: Only shortlisted applicants will be contacted.

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