Marketing Strategist

Summary

OneLocal is looking for a customer-facing Marketing Strategist who is a big-thinker and wants to be challenged as we scale. The ideal candidate is a customer-centric, pro-active individual who is looking to join an early-stage technology company and drive growth and innovation. You will be joining a motivated and fast-paced team that strives to create long-lasting relationships with our clients and produce results. If you’re ready for a change and looking for an opportunity that’s equal parts challenging as it is rewarding, you’ll find it here. Our clients are small local businesses operating mostly providing services to customers in their area. We’re talking about roofers all the way to medical spas. Each client has an assigned Account Manager as a first point of contact with OneLocal. We are looking for a Marketing Strategist to join the team and spend time with merchants to answer their questions related to marketing, and help them strategically.

Benefits

• • The opportunity to have a major impact at a growing company that is helping small and medium sized businesses grow their digital presence
• • Remote first: We have committed to a remote-first/distributed team work environment with access to a co-working space in Toronto
• • Paid vacation + paid personal days
• • Virtual social events: coffee chats with your colleagues and weekly happy hours!

Responsibilities

• • Meeting with clients to evaluate marketing needs and get feedback
• • Communicating and setting realistic performance expectations to customers
• • Understand our full marketing suite and be able to communicate the value and ROI to our clients
• • Collecting and analyzing industry data and trends to provide recommendations
• • Developing specific marketing campaigns to reach merchants’ marketing goals
• • Brainstorming innovative campaign management strategies with Account Managers
• • Ensuring marketing campaigns align with branding
• • Researching, developing, and communicating strategic marketing plans to meet the company's goals.
• • Create reporting in Google Analytics (GA4), Google Search Console (GSC) to provide general context, baseline metrics (if applicable) and explain month-over-month growth
• • Go above and beyond for your clients, ensuring the successful use of the OneLocal platform from the moment the contract is signed
• • Identify expansion opportunities to grow the business, adding value to your clients
• • Coordinate with the account manager(s) on customer interactions and marketing strategies on a daily basis
• • Work with the Agency team on deliverables for customers, including providing actionable requirements clearly and concisely
• • Tracking and reporting results to internal stakeholders

Qualifications

• • 2 or more years experience as a customer-facing Marketing Strategist role in one of the following environments: i. SaaS organization ii. Marketing Agency iii. Tech Startup
• • Proficiency and applied knowledge in all areas of Technical SEO and SEO Optimized Content, including: keyword research, technical SEO, on- and off-page strategies, Google Business Profile review, content marketing, listings management, and analytics.
• • Strong knowledge of content marketing and inbound marketing best practices.
• • Knowledge of Google and Facebook advertising is essential
• • Familiarity with digital marketing principles, particularly in website design using platforms such as Duda, WordPress, or Shopify
• • You’ve got our customer’s best interest in your mind and will do whatever it takes to help them be successful with our solutions
• • Experience working with small & medium businesses is an asset but not required
• • Experience working with a high volume of clients
• • Strong communication skills, both verbal and written
• • Ability to work in a fast-paced environment and quickly adapt to changing timelines and priorities
• • Ability to understand customer needs and determine its fit to our product offering
• • Strong organizational and follow-up skills
• • Ability to quickly build rapport with clients and turn them into long-term partnerships
• • Proven ability to maintain professionalism and demonstrate courtesy towards clients
• • Demonstrates honesty and integrity
• • Questions the status quo and isn’t afraid to speak up
• • Familiarity or experience with CRM platforms, preferably Salesforce
• • Proficiency in project management software, including Jira

About OneLocal

At OneLocal, we know that marketing isn’t just about buying ads anymore. We also know how hard it is to keep up with rapidly-changing technologies. OneLocal provides SaaS solutions to small and medium businesses (SMBs) across the world. We offer our clients 10 digital marketing solution products that are impactful on their own, but even better together. We aim to be the perfect solutions partner by bringing together the right mix of technologies and local marketing expertise.

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