Assistant Brand Manager

Summary

The Assistant Brand Manager role is to help develop and implement effective brand-building strategies for the Newport Mills brand Nutramix. In this role, you should be creative, and results-oriented with all efforts to build brand equity and position each brand as the dominant market leader in its class.

Responsibilities

• • The participation in brand, product, consumer, and channel strategy development.
• • Work closely with CMM to create messaging and design media plans for brands, products, and channels based on Commercial Activation Calendar.
• • Work closely with the Creative Agencies to develop and manage communication strategy and grow multi-media presence of the Nutramix brand.
• • Supervise the team of Marketing Coordinators and approve marketing content such as monthly brand posting schedules, content creation plans, advertising media and consumer messaging in accordance with CMM & Senior Sales Managers.
• • Coordinate with ABM Trade to optimize marketing campaigns - product launching, promotions, and brand communications internally and externally.
• • Work closely with Sales to ensure brand identity compliance in all channels including but not limited to ATL, BTL, digital, events and in- store POS.
• • Track budgets with an eye towards maximizing gains and reducing costs to ensure efficacy of media spend and advertising impact.
• • Monitor and report on industry, competition, and market trends to support strategic decision making.

Required Skills

• • Highly creative and innovative
• • An effective communicator with excellent oral and written communication skills
• • Able to deliver the full communications mix for both internal and external communications.
• • Able to form relationships quickly and easily with stakeholders at all levels.
• • Strong coordination, interpersonal, and problem-solving skills
• • Previous experience managing small teams.
• • Proficient in researching and analyzing data.
• • Superb organizational and time-management skills.

Qualifications

• • First degree from an accredited institution ideally in Marketing, Sales, or Business Management.
• • At least 2 years of experience in marketing and brand management, including public relations. digital and social media strategies.
• • Strong knowledge of consumer goods, retail and/or wholesale sales principles and practices.

About Caribbean Broilers (CB Group)

The CB Group believes in building our region through sustainable agriculture. Through our three main business lines – Consumer Foods, Livestock & Animal Feeds and Crops, we make a difference in people’s lives every day

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