Marketing Officer

Summary

The Marketing Officer within the Marketing & Opportunity Packaging Division serves as the key liaison between the Division and the JAMPRO Regional Offices, facilitating lead and prospect generation in both exports and investments. This role supports the Division's activities, including but not limited to creating and implementing marketing strategies that complement sector strategies, conducting research, developing promotional material, and preparing division reports.

Responsibilities

The incumbent is expected to perform a range of duties to effectively support the Marketing & Opportunity Packaging Division, particularly the office of the Vice President. These include:

• • Developing thorough knowledge of Jamaica's export and investment policies, and existing and emerging priority sectors.
• • Researching sector trends, foreign direct investment trends, and new market opportunities in traditional and non-traditional markets to assist in the development of sector and department strategies and promotional material.
• • Preparing briefs in response to requests for product/market/sector/country queries from investors and exporters.
• • Preparing presentations for meetings, and compiling and disseminating meeting notes as directed.
• • Coordinating timely team input for monthly, annual, and other periodic reports as required by the Vice President for submission to the President, Board, and other relevant authorities.
• • Supporting opportunity packaging through research, coordination, and direct engagement with all relevant stakeholders.
• • Assisting with the creative process in the development of opportunity packaging.
• • Carrying out required administrative activities associated with the preparation of corporate plans, business reports, policy documents, Board submissions, etc.
• • Identifying opportunities for local and foreign investment and recommending strategic promotional programs to attract Investors.
• • Providing support to the Vice President in carrying out follow-up activities in respect of leads and prospects managed by that office.
• • Supporting and coordinating the editing and/or creation of FAQs relative to marketing activities.
• • Following up with external stakeholders and internal JAMPRO department managers and sector teams to coordinate marketing campaigns.
• • Liaising with department managers within the Marketing and Opportunity Packaging Division and coordinating reporting activities relating to targets and other assignments from the Vice President within agreed timelines.
• • Drafting concept notes, correspondence, speeches, ad hoc data requests, and providing general support to the Vice President's office as required.

• Assisting with the procurement of consultants:

  • • development of Terms of Reference (TORs); submission of procurement documents for review/approval by relevant parties; coordinating development of contracts and sign-off.
• • Providing support in the development of marketing campaigns and branded collateral items.

Required Skills

• • Superior report writing and presentation skills (not limited to Microsoft PowerPoint).
• • Proficiency in CRM, Canva, Photoshop, Microsoft Suite, or Apple-based applications.
• • Research skills.
• • Ability to translate marketing objectives into compelling visual communication.
• • Proven capacity for managing multiple priority projects, meeting deadlines, and working on your own initiative and managing time effectively.
• • Appreciation of Marketing strategies in Trade and Investment Organisations regionally and globally.
• • Ability to inspire confidence and manage stakeholder relationships.
• • Social and Digital Media Skills.

Qualifications

• • First degree in International Relations, International Business, Marketing, Economics, or a related discipline.
• • At least three (3) years related work experience in a marketing environment.
• • Project management training and experience.
• • Training in protocol/etiquette and knowledge of diplomacy and cultural diversity.

Additional Information and Instructions

Qualified applicants are invited to submit their letter and resume by Friday, June 6, 2025. Addressed to: Manager, Human Resources 📧JAMPRO Email: vacancies@jamprocorp.com 📜 N.B. Please include the job title in the subject line of your email.

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