Trade Development Officer - Sazerac

Summary

Highly motivated Sales & Marketing Professional with an extensive knowledge and passion about the business of selling premium spirits. The individual will serve as the primary liaison between the marketing team, sales team and customers in determining the best course of action to satisfy the needs of buying partners.

Responsibilities

Whilst the key focus of a Spirits Trade Development Officer (STDO) is to effectively bridge the gap between account needs and Caribbean Producers Jamaica (CPJ) capabilities, his/her responsibilities will also include:

• Developing growth strategies and plans for key channels:

  • • Reviewing a select group of customers and ascertaining detailed metrics by which these accounts will be governed, and growth measured. ✅ Recommending specific programs to achieve this growth will also be a key task.
• • Managing relationships with existing clients: A key role for the TDO will be to strengthen and develop relationships with key customers. The TDO will become the primary contact in maintaining the customer’s satisfaction levels with CPJ.
• • Having an in-depth knowledge of spirits products and value proposition: Understanding CPJ’s products will be paramount in being able to provide the best recommendations to customers to fulfil their needs.
• • Researching brand opportunities with strong ROI: Seeking out new brand opportunities and the best approach to maximising utility from accounts will be a key focus.
• • Identify, map and leverage CPJ’s strengths to customer needs and wants: Balancing infinite customer requests and a limited marketing spend will be critical in ensuring brand goals are met. Customer Universe Targets, KPIs and POD planning expertise are critical.
• • Reporting on successes and areas needing improvement: The TDO will be responsible for communicating with all relevant stakeholders within CPJ and the tracking of respective trade development programs.
• • Being a close point of contact with the customer, will allow the TDO to gain important insights, which should be formally communicated with recommendations by which to grow the business.

Qualifications

• • Exceptional oral and written communications skills.
• • Creative and innovative thinking along with well-developed negotiating skills.
• • Strong management skills and supervisory techniques.
• • Excellent interpersonal skills and ability to work well with all levels of staff.
• • Ability to work flexible hours as the needs of the service dictate, including out of normal hours as required.
• • Bachelor’s Degree in Business Administration, Management Studies or equivalent qualifications from a recognized Tertiary Institution.
• • A minimum of 2 years in FMCG sales and marketing.

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