Marketing Manager

Summary

The Marketing Manager is responsible for adapting the commercial and company strategy into solid end-to-end marketing plans focused on delivering marketing programs to drive fixed or mobile market share and revenue objectives. The role will also collaborate with sales, commercial, and communications teams to provide the most compelling campaigns and enhance brand positioning in the market. Consumer insight acumen, marketing skills, and digital competencies are critical.

Responsibilities

• • Develop end-to-end marketing executions across cross-functional teams, including advertising, brand communications, and digital execution, to deliver an integrated customer journey that is both efficient and effective.

• Implement the consumer marketing activities through end-to-end campaigns in all available channels:

  • • paid, organic, and owned platforms, as well as all sales channels (store, digital, and telesales).
• • Spearhead the planning and execution of on-ground events in collaboration with external agencies, aligning with overall marketing objectives.
• • Demonstrate clear understanding of the commercial objectives and targets
• • Manage the allocated budget and expenses against commercial objectives and targets
• • Monitor and track ROI of all marketing campaigns.
• • Know how to leverage analytics data, digital trends, user behaviors, and competitive audit evaluations to inform marketing approaches.
• • Collaborate with agency partners to develop and execute advertising in support of the annual marketing plan.
• • Handle the day-to-day operations of agency projects, including creative briefing and job execution.

Required Skills

• • Track record of developing campaigns with proven ROI.
• • Knowledge of media channels to ensure we deliver the right message, right channel, right time.
• • Ability to work with multiple teams to accomplish goals.
• • Must be able to influence and collaborate with others.
• • Innovative, creative, and problem solver.
• • Strong focus on the customer engagement
• • Results & return on investment orientated
• • Multi-culturally aware
• • Adaptability
• • Capability to build and maintain excellent rapport with cross-functional teams
• • Strong negotiation, influencing and interpersonal skills
• • Strong written & verbal communication and presentation skills
• • Great attention to detail & time management

Qualifications

• • Degree in Business, Engineering, Marketing, or related discipline.
• • MBA and/or project management would be an advantage.
• • Minimum of 7 years in a marketing role in a competitive environment
• • Telco or multinational experience is an advantage.

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