Marketing Operations Specialist - E-Marketer

Summary

You will have the opportunity to work in a forward-thinking and growth-oriented environment, at a in a companay which do forecasts, data, and insights provider for marketing, advertising, and commerce professionals. Occupy a unique position in the market, as a Marketing Operation Specialist ensuring the seamless execution of the technical components of marketing campaigns, from planning and coordination with relevant teams, to implementation and measurement. The ideal candidate will have experience with the intricacies of campaign management and measurement, the ability to maintain tight deadlines while ensuring technical specifications are met, and the ability to work collaboratively with cross-functional teams.

Responsibilities

This role will be responsible for managing the day-to-day operations of web and technical components of digital marketing campaigns, including the development of email templates, landing pages, web pages, and marketing journeys, as well as lists segmentation and campaign tracking. This person will work closely with the rest of the organization to ensure campaigns are delivered on time and effectively.

• • Work with Demand Generation, Media Operations, and Marketing Operations to create, track, and optimize full funnel marketing campaigns
• • Develop responsive emails and web pages using HTML, CSS, JavaScript, and Web Frameworks ensuring a seamless user experience across all device; implement these emails and landing pages with other marketing collateral to create cohesive campaigns.
• • Assist in producing and implementing web materials for online marketing campaigns, including but not limited to, product pages, sign-up pages, events, microsites.
• • Build automated journeys for lead nurture and evergreen campaigns.
• • Manage list segmentation strategies and maintain list hygiene best practices.
• • Coordinate with content and design teams to ensure campaign components are created on time and adhere to brand standards.
• • Collaborate with the business systems team to ensure integrated data is accurate across the MAP, CRM, and external tools.
• • QA emails and web pages before production deployment ensuring responsiveness, accessibility and functionality.
• • Troubleshoot code issues across web and email in different platforms.

Qualifications

• • 2+ years of experience in campaign management, marketing operations, or a similar role.
• • Working knowledge of HTML, JS, CSS.
• • Proficiency in marketing automation tools and CRM systems, and website tools.
• • Strong communication and interpersonal skills, with the ability to work effectively in a team environment.
• • Attention to detail and a high degree of accuracy in work.
• • Ability to adapt to a fast-paced, dynamic work environment.

About Truelogic

Truelogic is a leading provider of nearshore staff augmentation services, located in New York. Our team of 500 tech talents is driving digital disruption from Latin America to the top projects in U.S. companies. Truelogic has been helping companies of all sizes to achieve their digital transformation goals. Would you like to make innovation happen? Have you ever dreamed of building Products that impact millions of users? Nice! Then we have a seat for you on our team!

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