Trade Marketing Coordinator

Summary

The Trade Marketing Coordinator supports the Trade Marketing Team executing trade and brand activations across CB Foods customers. The role enhances in-store execution and customer engagement. It supports all sales strategies, especially for the Pork Store & More, while working closely with the Brand Team, Commercial Marketing Manager, and Retail Channel Manager.

Responsibilities

• • Assist in executing trade and brand activations across retail, wholesale, and food service channels.
• • Support merchandising, promotional activities, and customer events.
• • Manage vendors and execution agencies for activations.
• • Conduct competitor research and support trade audits.
• • Track and analyze activation performance and customer feedback.
• • Provide marketing support for the Pork Store & More, including store promotions and seasonal campaigns.

Required Skills

• • Exposure to and understanding of retail and wholesale trade environments.
• • Proficient in Microsoft Office 365 (Word, Excel, PowerPoint, Outlook, Teams).
• • Detail-oriented with an eye for on-brand visual merchandising and creative execution.
• • Innovative, resourceful, and able to problem-solve on the go.
• • Commercially savvy and customer-focused with a strong execution mindset.
• • Excellent interpersonal skills with the ability to work cross-functionally and collaboratively.

Qualifications

• • A BSc. in Marketing, Sales, Business Management, or a related discipline from an accredited institution.
• • At least two (2) years of experience supporting trade marketing, brand activations, or retail merchandising, preferably across multiple customer channels (retail, wholesale, and food service).
• • Working knowledge of in-store marketing, customer engagement strategies, and trade campaign execution.
• • Hands-on experience with event coordination, vendor management, and customer-facing activations.
• • Familiarity with trade research, audits, and reporting tools to support data-driven decisions.
• • Solid grasp of digital marketing concepts and their application in trade settings.
• • Strong organizational and analytical skills for planning, budgeting, and campaign evaluation.

About Caribbean Broilers (CB Group)

The CB Group believes in building our region through sustainable agriculture. Through our three main business lines – Consumer Foods, Livestock & Animal Feeds and Crops, we make a difference in people’s lives every day

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