Marketing Analyst

Summary

Have responsibility for studying market conditions in order to assess the potential promotion of products and services. Analyze data, trends and strategies aimed at increasing Sagicor Group Jamaica Limited’s competitiveness. Assist with the launch of campaigns by determining what products are in demand. Enhance the effective operations of the department and the achievement of goals and objectives.

Responsibilities

• • Request budgets from responsible parties in marketing, then compile for final review by Head of Department within agreed timeline.
• • Manage the department’s budget to ensure all submissions for approval are within agreed budget.

• Perform valid and reliable market research and analysis.:

  • • Devise and evaluate methods for collecting data.
• • Interpret data, formulate reports and make recommendations.

• Gather and analyze statistical data, using modern and traditional methods.:

  • • Conduct frequent SWOT analysis on all brands within Sagicor Group Jamaica.
• • Prepare and distribute monthly reports for the Head of Department.
• • Liaise with the advertising agencies to conduct market research.
• • Perform other related duties assigned from time to time.

Required Skills

• • Ability to meet multiple project deadlines.
• • Demonstrates attention to detail.
• • Ability to communicate effectively.
• • Good time management and planning skills.
• • In-depth knowledge of data warehousing and mining.
• • Working knowledge with customer relationship management programs.
• • Possess search engine, web analytics and business research tools acumen
• • Strong analytical and critical thinking skills.
• • Excellent knowledge of statistical packages, databases and Microsoft Office.
• • Strong understanding of accounting and budgeting.
• • Must be able to work in an energetic, fast-paced environment.

Qualifications

• • Bachelor’s degree in Statistics or equivalent qualification from a recognized tertiary institution.
• • At least three (3) years’ working experience in finance or related field.

Additional Information and Instructions

If this role is of interest to you, kindly submit an application via Sagicor's career portal no later than February 21, 2025.

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