Brand Manager - Spirits

Summary

The Brand Manager will report to the Spirits & Beverages Category Manager. This position is responsible for improving sales for a pre-determined listing of spirit brands within the CPJ portfolio. The incumbent will also be responsible for identifying new opportunities within the market and ensuring the coordination between the CPJ marketing/sales teams and their respective customers. The following skills and characteristics are required to fulfil this role: Dependability, Flexibility, Strong organizational qualities, and Timeliness.

Responsibilities

• • Must be a subject expert on the product portfolio of the category.
• • Implement marketing plans and strategies guided by the respective Brand Owners/ Vendors.
• • Prepare and communicate monthly reports detailing sales and marketing achievements to the Category Manager and Brand Owners where applicable.
• • Assist in vendor relationships through report consolidation, trade visit itineraries and general communication.
• • Conduct monthly trade visits inclusive of new client presentations and product training exercises.
• • Assist in the process on which new products are brought on stream and launched through market observations of
• • competitor activities, price assessments and communication with Sales Representatives.
• • Act in a supervisory role to the Brand Associate in the category.

• General Responsibilities:

  • • Implement activities, processes or strategies that will improve the competitive advantage of the company, in consultation with the Category Manager, and other members of the Management Team.
  • • Ensure the maintenance of the good name and reputation of Caribbean Producers Jamaica Ltd. in general through the demonstration and practice of the highest standards of ethical conduct.
  • • Abide by the disciplinary code of the company.
  • • Any other duties as may be assigned.

Required Skills

• • Excellent interpersonal skills and ability to work well with all levels of staff.
• • Ability to work flexible hours as the needs of the service dictate, including out of normal hours as required.
• • Ability to develop and maintain good relationships with colleagues and customers.
• • An understanding of the principles of good customer service.
• • Ability to work within Corporate Policies.
• • Should possess good written and verbal communication skills.
• • Proficiency in Word, Excel, and Power-point
• • Self-motivated with the proven ability to prioritize and work independently with minimal supervision.
• • Ability to meet deadlines and exercise good time management skills.
• • Presentation skills should include modern presentation methods.
• • Trustworthy, dependable, and reputable.
• • Well organised and methodical approach to work and the work environment.

Qualifications

• • Bachelor’s Degree preferred in Marketing, Public Relations or Hospitality and Tourism Management
• • Minimum 3 years’ experience in a similar capacity
• • Previous track record of meeting and exceeding sales targets an asset
• • Must own a reliable motor vehicle.

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