Brand Manager - Seafood & Meats

Summary

Caribbean Producers (Jamaica) Ltd is seeking qualified applicants for the position of Brand Manager - Seafood & Meats

Responsibilities

• • Be an expert on the product portfolio of the category.
• • Develop marketing plans and strategies guided by the respective category manager, brand teams, vendors, ensuring that ROI is met keeping within A&P budget parameters.
• • Assist in the management of relationships with external customers, ensuring the successful implementation and execution of programming based on brand plans which have been approved by vendors and senior management.
• • Prepare and communicate monthly reports detailing sales and marketing achievements to the Category Manager and brand owners where applicable.
• • Liaise with purchasing and inventory teams to ensure that sufficient stock levels are maintained for assigned brands/products.
• • Ensure vendor relationship management through report consolidation, trade visit itineraries and general communication.
• • Analyse industry and sales data to identify opportunities and gaps for assigned products/brands.
• • Conduct monthly trade visits inclusive of new client presentations and product training exercises.
• • Assist in the process on which new products are brought on stream and launched through market observations of
• • competitor activities, price assessments and communication with sales representatives.
• • Act in a supervisory role to the Brand Associate in the category.

• General:

  • • Implement activities, processes or strategies that will improve the competitive advantage of the Company, in consultation with the Category Manager, and other members of the Management Team.
  • • Ensure the maintenance of the good name and reputation of CPJ in general, through the demonstration and practice of the highest standards of ethical conduct.
  • • Abide by the disciplinary code of the Company.
  • • Any other duties as may be assigned.

Required Skills

• • Excellent interpersonal skills and ability to work well with all levels of staff.
• • Ability to work flexible hours as the needs of the service dictate, including out of normal hours as required.
• • Ability to develop and maintain good relationships with colleagues and customers.
• • An understanding of the principles of good customer service.
• • Should possess good written and verbal communication skills.
• • Proficiency in Word, Excel and Power-point
• • Self-motivated with the proven ability to prioritize and work independently with minimal supervision.
• • Ability to meet deadlines and exercise good time management skills.
• • Presentation skills should include modern presentation methods.
• • Trustworthy, dependable and reputable.
• • Well organised and methodical approach to work and the work environment.

Qualifications

• • Bachelor’s Degree preferred in Marketing, Public Relations, Hospitality and Tourism Management or related field
• • Minimum 3 -5 years experience in a similar capacity
• • Previous track record of meeting and exceeding sales targets an asset
• • Must own a reliable motor vehicle

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