Brand Associate - Foods

Summary

The Brand Associate - Foods reports directly to the Commercial Manager- Foods. The following skills and characteristics are required to fulfill this role: dependability, flexibility, strong organizational qualities, and timeliness.

Responsibilities

• • Executing brand plans which have been approved by suppliers and senior management.
• • Creating and managing market audits based on CPJ categories on a monthly basis.
• • Managing relationships with external customers via programming execution based on brand plans.
• • Ensuring CPJ’s visibility in the retail trade and on premise - gondolas, POS etc.
• • Generating monthly depletions sales reports for vendors and internal analysis.
• • Using findings used to develop promotions and marketing campaigns.
• • POS Management, which involves gathering information and actively managing all POS materials. Tracking usage and movements between CPJ locations. Also responsible for using in promotions and development of new materials.
• • Vendor Communication – Aiding in all vendors visits inclusive of trade visits, presentations, brand development, providing any reports and depletion analysis.
• • Retail outlook and Market Research – Actively assessing different market segments for Foods, both in categories that CPJ brands exist and areas we are looking to penetrate. Providing feedback to management regarding threats and opportunities.
• • Brand Management –managing promotions, sales and marketing for assigned Foods brands. This involves budget building, POS management, event coordination and active communication with vendor.
• • Brand Ambassador training and the development of sales and communication skills for all Foods Ambassadors.
• • Cheque Requests & Payments –processing of payments from the Foods Categories. This involves creating a cheque request, acquiring signatures of approval, collating with all relevant budgets, and submitting to accounts with appropriate transfer documents.
• • Effectively completes all other activities as delegated by the supervising authorities.

Required Skills

• • Experience in FMCG would be an asset.
• • Ability to meet deadlines and exercise good time management skills.
• • Excellent interpersonal skills and ability to work well with all levels of staff.
• • Flexible and willing to work hours and days based on the demands of the job (e.g. early mornings, evenings and weekend days).
• • Flexible to travel for work as required.
• • Advanced computing knowledge especially Microsoft Office suite.
• • Creative and innovative thinking along with well-developed negotiating skills.

Qualifications

• • The successful candidate must be a detail-oriented university graduate with a bachelor’s degree in marketing, advertising, or public relations.
• • At least one-year related experience in the field.
• • Must own a reliable motor vehicle.
• • Minimum 2 years’ experience in a similar capacity.

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