Marketing Manager

Summary

The Marketing Manager at Recycling Partners of Jamaica (RPJ) will play a key role in enhancing the organization’s visibility and driving its mission of sustainability through strategic marketing initiatives. This role is responsible for developing and executing comprehensive marketing strategies that attract and engage target audiences across various channels. The Marketing Manager will oversee all aspects of marketing, from campaign planning and budgeting to content creation and performance analysis. They will also foster partnerships with industry stakeholders, manage vendor relationships, and ensure brand consistency across all materials. This position offers a dynamic opportunity to lead RPJ’s marketing efforts and make a meaningful impact in the environmental and recycling sector in Jamaica.

Responsibilities

• • Develop comprehensive marketing strategies to increase brand visibility, generate qualified leads, and enhance company outreach in alignment with RPJ’s mission of sustainability.
• • Plan, execute, and oversee end-to-end marketing campaigns, ensuring a cohesive approach from concept to completion.
• • Utilize a mix of organic and paid channels—including content creation, social media, PPC, event management, and PR—to maximize reach and effectiveness.
• • Create high-quality, engaging content for digital platforms, including the website and blog, to attract and convert key target audiences.
• • Establish and maintain partnerships with key stakeholders, including industry partners, agencies, and vendors, to expand RPJ's reach and influence.
• • Develop and manage the marketing budget on both a quarterly and annual basis, ensuring resources are allocated effectively and cost-efficiently.
• • Oversee the production of all marketing materials, ensuring consistency across mediums such as digital ads, print brochures, and case studies.
• • Track, measure, and report the performance of marketing campaigns, providing data-driven insights and recommendations to optimize strategies.
• • Conduct regular analysis of consumer behaviour, refining email and advertising campaigns to better resonate with audiences.

Required Skills

• • Proven ability to identify target audiences and design innovative, cross-channel campaigns that engage, educate, and inspire action.
• • Strong proficiency in web analytics tools (e.g., Google Analytics, WebTrends) to analyze campaign performance and customer behaviour.
• • Hands-on experience in setting up and optimizing Google AdWords and other paid advertising platforms.
• • Excellent numerical skills; comfortable working with data and analyzing metrics through tools like spreadsheets.
• • A keen eye for design and an appreciation for effective, engaging communication.
• • Knowledge of the latest trends and best practices in digital marketing and performance measurement.
• • Excellent verbal and written communication skills.
• • Excellent interpersonal and customer service skills.
• • Thorough understanding ofprinciples and methods used to promote, display, and sell products andservices.

Qualifications

• • Bachelor’s or master’s degree in marketing or a related field.
• • Demonstrable experience in marketing, with a proactive attitude and enthusiasm for continuous learning.

Additional Information and Instructions

Email all applications to: careers@recyclingja.com

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