Social Media Producer- Broadcast

Summary

The Social Media Producer will play a critical role in our digital-first transformation and expand the reach of our journalism across platforms like Instagram, TikTok, Facebook, X (Twitter), and more. This is a newsroom-based role for a digitally savvy journalist with sharp news judgment, strong editing skills, and a passion for storytelling in real time. You’ll be responsible for repurposing and identifying key stories, packaging them for digital audiences, and helping shape how Television Jamaica engages with audiences online. Working closely with reporters, editors, photographers, and videographers, you’ll produce platform-specific content—from short-form video and live coverage to headlines and visuals that drive engagement. A deep understanding of Jamaican and Caribbean current affairs is essential. This is not just a social role — it's a journalism (reporter/producer) role with a digital-first lens. You’ll monitor global wires & news agencies, break news quickly and accurately, and know how to turn a headline into a must-click post. You'll use sharp editorial instincts, strong news judgment, and platform fluency to grow reach, relevance, and trust with our digital audience.

Responsibilities

• Newsroom Integration & Journalism:

  • • Monitor and react to breaking news

• Platform Ownership & Content Execution:

  • • Manage daily output of social content for news and sports — aligned with editorial priorities.
  • • Adapt and publish stories from our linear TV and newsroom posts into platform-optimized content (reels, carousels, threads, short-form videos).
  • • Write sharp, accurate, and engaging captions and headlines in brand voice, balancing clarity with creativity.

• Original Content Production:

  • • Pitch and create original, platform-native content — including scripting, shooting, and editing short videos or graphics.
  • • Work closely with producers and talent to create behind-the-scenes, explainer, or recap content around major stories or sporting events.

• Audience Development & Analytics:

  • • Use analytics to inform decisions, spot emerging trends, and suggest improvements to content approach.
  • • Maintain content calendars, flag upcoming events/stories, and contribute to planning meetings with platform-specific insights.

Required Skills

• • Confidence covering breaking news and live developments quickly and accurately.
• • Experience writing for digital audiences and understanding what makes a story shareable or engaging on each platform.
• • Competency in video editing tools and visual platforms.
• • Familiarity with social media publishing and analytics tools.
• • Knowledge of AP/Reuters wires, global news monitoring, and content syndication.
• • A track record of content that drives reach, engagement, or audience growth on social.
• • Fluency in using social search tools to surface breaking stories and
• • A passion for storytelling and a commitment to producing high-quality, impactful media.

Qualifications

• • Bsc. in mass communication/journalism or the equivalent
• • At least two years’ experience in the newsroom of a Radio or Television station or a newspaper.
• • Journalistic training or background, with strong news judgment and awareness of media law and editorial standards.
• • Experience in a newsroom, sports desk, or digital news team.
• • Experience and expertise in identifying, researching and covering newsworthy stories, on a broad range of subjects
• • Role will require availability beyond standard working hours
• • Demonstration of existing portfolio of work would be an asset

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