Senior Analyst - Consumer & Market Insights

Summary

Responsible within the organisation for supporting the development of consumer, customer, and business commercial insights to drive strategic decisions by: ✓Providing support to the business through on time and effective volume, execution, and market performance reports. ✓Contributing to the measurement and evaluation of all programmes used to drive performance. ✓Conduct environment scan and co-create with research agencies and own team to derive trends that facilitate business strategy and performance targets.

Responsibilities

• • Support in provision of critical information needed to develop and set key performance targets and overall business strategic planning.
• • Assist in developing and tracking commercial and marketing targets, programmes, and plans.
• • Share insights on consumer/customer insights and market trends in order to apply this intelligence to our business processes and decisions that will drive our portfolio, category, and brand strategies.
• • Ensure the delivery of business performance reports in a timely manner to ensure all targets are met and where necessary corrective action to address gaps are taken; Working closely with Distributor Manager to ensure relevant and accurate data is provided.
• • Support in driving a consumer at the center approach - Consumer-Inspired execution via ensuring availability of critical consumer intelligence reports.
• • Work closely with commercial, marketing and finance teams to ensure all trade activities, programmes and promotions are properly evaluated to maximize returns on investments.
• • Assist in defining and executing the right research and processes to fill knowledge gaps and convert technical knowledge into practical applications to deliver the right tools and approaches to drive our business agenda.
• • Identifies, defines answers to the right questions to resolve business problems as well as identify business opportunities to drive growth.
• • Liaise with agency responsible for brand health tracking, to ensure timely delivery of reports and evaluate brand activities.

Required Skills

• • Project management experience would be an asset
• • Advanced knowledge of Microsoft Excel
• • Knowledge of Microsoft PowerPoint and word processing applications
• • Experience in data mining tools
• • Excellent quantitative/analytical skills
• • Excellent communication and presentation skills
• • Excellent interpersonal and time management skills
• • Ability to work well under pressure and to meet deadlines

Qualifications

• • Bachelor’s Degree with emphasis on Marketing/Research/Strategic planning; the equivalent qualified by experience
• • Minimum 3 years’ experience in sales, commerce, data analysis, data mining or market research

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