Consumer Marketing Manager

Summary

Design and build local Brand Strategy while developing and executing Marketing plans with excellence. The incumbent will support Consumer – Mobile & Digicel + department with campaigns that will enhance their ability to achieve their KPIs.

Responsibilities

• Campaign Management:

  • • Manage the development of through-the-line campaigns for the Jamaica market; from briefing to concept development to final production (Prepaid, Postpaid, Digicel+, Diaspora & Roaming).
  • • Assist in developing productive and effective relationships with creative agency partners.
  • • Use market research and consumer insight to develop communication strategies that achieve and enhance marketing/commercial objectives.
  • • Participate in the development of activities under the marketing calendar.

• Digicel Brand Management:

  • • Plan and execute all Communication & Media activities on all channels.
  • • Ensure that the Digicel brand continues to evolve and remain consumer-focused.
  • • Provide consultation to the marketing team and the rest of the business on all branding matters.
  • • Support the business in developing new products, services, or channels, to ensure they are educated on the brand and understand how to apply it in their area.
  • • Provide essential brand direction to internal and external teams to aid brand activation and cohesive communication.
  • • Plan, develop, and execute on-the-ground campaigns that will support revenue growth and brand awareness.

• People Management:

  • • Manage the team to deliver work within agreed deadlines.
  • • Coach and mentor the Marketing team.
  • • Lead marketing team members through campaigns.

• Media Efficiency and Analysis:

  • • Manage allocated marketing budget with a view to optimize media spend.
  • • Perform market research studies to gather important brand data, as well as competitor and customer insights analysis.
  • • Ensure a maximum level of media visibility across all above-the-line channels through efficient media planning, buying, and placement in line with communication objectives.
  • • Measure and report on the success of marketing campaigns.

Required Skills

• • Professional judgment and discretion that comes from years of experience in the field
• • Determination and perseverance
• • Ability to think creatively and innovative
• • Communication skills (oral & written)
• • Excellent interpersonal skills
• • Team player
• • Strong research and analytical skills
• • Flexible and able to thrive in a changing environment

Qualifications

• • Bachelor's Degree in Marketing / MBA would be an asset
• • 3-5 years' experience at a management level in a consumer focused enterprise
• • Experience of the full marketing mix is essential
• • Specialized knowledge, skills and training required

• Knowledge & Experience:

  • • Brand awareness - a clear understanding of brands and the marketing mix
  • • Budget-management skills and proficiency
  • • Project management

Additional Information and Instructions

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may, and probably will be asked to perform other duties as required. Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.

About Digicel

Enabling customers to live, work, play and flourish in a connected world, Digicel’s world class LTE and fibre networks deliver state-of-the-art mobile, home and business solutions. Serving 10 million consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date. With the Better Connected ethos at the heart of everything, its 5,000 employees worldwide work together to make that a powerful reality for customers, communities and countries day in, day out. Digicel also delivers news, sports broadcasting, digital media and financial services in several of its markets

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