Brand Associate - Spirits & Beverages

Summary

The Brand Associate-Spirits & Beverages reports directly to the Brand Manager – Remy Cointreau, Bacardi & Seagrams. The following skills and characteristics are required to fulfill this role: dependability, flexibility, strong organizational qualities, and timeliness.

Responsibilities

• • Executing brand plans which have been approved by suppliers and senior management.
• • Creating and managing market audits based on CPJ categories on a monthly basis.
• • Managing relationships with external customers via programming execution based on brand plans.
• • Ensuring CPJ’s visibility in the retail trade and on premise - gondolas, POS, menu listings, programs in accounts etc.
• • Generating Monthly depletions sales reports for vendors and internal analysis.
• • Using findings used to develop promotions and marketing campaigns.
• • POS Management, which involves gathering information and actively managing all POS materials. Tracking usage and movements between CPJ locations. Also responsible for using in promotions and development of new materials.
• • Vendor Communication – Aiding in all vendors visits inclusive of trade visits, presentations, brand development, providing any reports and depletion analysis.
• • Retail outlook and Market Research – Actively assessing different market segments for beverages, both in categories that CPJ brands exist and areas we are looking to penetrate. Providing feedback to management regarding threats and opportunities.
• • Brand Management – managing promotions, sales and marketing for assigned Beverage brands. This involves budget building, POS management, event coordination and active communication with vendor.
• • Brand Ambassador training and the development of sales and communication skills for all Beverages Ambassadors.
• • Trade Development- including but not limited to trade audits as well as maintenance of distribution trackers.
• • Cheque Requests & Payments – processing of payments from the Beverages Categories. This involves creating a cheque request, acquiring signatures of approval, collating with all relevant budgets, and submitting to accounts with appropriate transfer documents.
• • Effectively completes all other activities as delegated by the supervising authorities.

Required Knowledge, Skills and Competencies

• • Ability to meet deadlines and exercise good time management skills.
• • Excellent interpersonal skills and ability to work well with all levels of staff.
• • Flexible and willing to work hours and days based on the demands of the job (e.g. early mornings, evenings and weekend days).
• • Flexible to travel for work as required.
• • Advanced computing knowledge especially Microsoft Office suite.
• • Creative and innovative thinking along with well-developed negotiating skills.

Preferred Qualifications

• ★ The successful candidate must be a detail-oriented university graduate with a Bachelor’s Degree in Marketing, Advertising or Public Relations.
• ★ At least one year related experience in the field.
• ★ Must own a reliable motor vehicle.
• ★ Minimum 2 years’ experience in a similar capacity.
• ★ Experience in FMCG would be an asset.