Senior Specialist, Social Media

Summary

The Senior Specialist, Social Media role is responsible for social media content strategy development, community management, and digital campaign execution. This role is responsible for building and maintaining brand expression on social media through its campaigns, social content, and community engagement. Key to success in this role is relationship management with market leads, local influencers, and other stakeholders to develop insights into both the digital habits and cultures of our Caribbean markets. This is a critical role in advancing the company's objective to drive awareness, promote brand affinity. This role occasionally requires work after hours or on weekend. Occasional travel also required.

Responsibilities

• Developing campaigns and strategies for the digital and social space.:

  • • Plan, develop, execute and report on social media content
  • • Develop and manage content calendars for social media channels
  • • Monitor performance of content and campaign and analyze data obtained to determine actionable next steps
  • • Identify trends and insights and utilize them to increase engagement on our social media pages
  • • Suggest and implement new ideas to develop brand awareness and engagement
  • • Collaborate with creative team to ensure brand consistency
  • • Work collaboratively with the paid and performance teams on developing content to support current offers
  • • Connect business goals to the social medial strategy
  • • Communicate effectively to all stakeholders, including senior management and designers

• Relationship Management:

  • • Management of relationship with internal stakeholders including marketing and commercial leads.

Required Skills

• • Well versed in social media platforms and trends
• • Ideation, writing and development of content for social media
• • Content calendar planning and management
• • An effective and enthusiastic team-player, who creates positive working relationships

Qualifications

• • Minimum of a degree in Digital Marketing, Communications, Design or any other related field OR equivalent experience
• • At least 3 years’ experience in a similar position at an agency or in-house team
• • Strong knowledge of digital and social media platforms
• • Proficient in social media publishing and reporting tools
• • Knowledge of content creation tools like Canva and Capcut
• • Knowledge of publishing tools like Sprout or Sprinklr
• • Knowledge of project management tools like Asana would be an ass

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